Nevada Inks Three-Year Deal with Lotus Radio to Broadcast Wolf Pack Sports
RENO, Nev. The University of Nevada and Wolf Pack Sports Properties announced today that Wolf Pack Sports Properties has entered into a three-year contract with Lotus Radio in Reno to broadcast Wolf Pack games, coaches' shows and a Wolf Pack daily show starting in 2008-09.
As part of the deal, Wolf Pack Sports Properties will broadcast 134 regular-season games, 160 daily shows and coaches' shows in the upcoming year.
ESPN 630 AM will continue to serve as the flagship station for Wolf Pack football and men's basketball, while Fox Sports Radio 920 AM will broadcast all 12 football games in Las Vegas. KDOT 104.5 FM will also carry select Saturday night football and men's basketball games in Reno.
Fox Sports 1450 AM in Reno will once again broadcast Nevada women's basketball and baseball and also will carry selected softball games, the first radio broadcasts in the history of the nationally ranked Wolf Pack softball program.
Nevada athletics will also be highlighted in a three-minute daily Wolf Pack radio show, which will be broadcast Monday through Friday on five Lotus radio stations in Reno.
"We are really excited to have this opportunity to support the University of Nevada and help the Wolf Pack field the best and most exciting sports programs," said Dane Wilt, the general manager of Lotus Radio in Reno. "We look forward to working with the Nevada athletics department and Wolf Pack Sports Properties."
"We are thrilled to enter into this partnership with Lotus Radio, a leader in the radio industry," Nevada Director of Athletics Cary Groth said. "This partnership will benefit our great fans who loyally follow the Wolf Pack on the radio, and we are confident that this partnership will continue to increase the exposure and success of Wolf Pack athletics."
In addition to the Reno and Las Vegas affiliates, Wolf Pack Sports Properties is working to add other affiliates to the radio network for Nevada athletics, while the group is also putting together an outstanding broadcast team. Wolf Pack Sports Properties holds the radio rights to Wolf Pack Athletics as part of an eight-year multi-media rights deal through 2016. Nevada's broadcast team and additional radio affiliates will be announced later this summer.
Wolf Pack Sports Properties is a property of Learfield Sports and Seismic Events. In addition to Nevada, other WAC member schools represented by Learfield Sports are Idaho, Fresno State, San Jose State and Utah State. Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today.